CHEERIOS

The Cheerios effect.

Drop Cheerios in a bowl and they will be drawn together, as if by magic, until they connect. It's a real thing. And so is our need to connect with others. Cheerios shares and celebrates this human desire to connect. A lunch video on tv and online was followed by tv spots and longer form online videos of real stories of connection. Personalized video's are made, with our story gemerator, at cheerioseffect.ca to be shared with loved ones.