FIBRE 1

Rethink the way you think about fibre.

Close your eyes and think about fibre.

What do you see? What do you taste? Is it disgust?

That’s fibrism. Also known as a prejudice against fibre.

Fibrism is based on outdated stereotypes that have you believing that fibre is boring, bland or for old people.

The truth is, right now, real people are enjoying fibre.

Rethink the way you think about fibre.