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NATURE VALLEY
Rediscovering the Joy of Nature.
Nature Valley's brand purpose is to encourage Canadians to Rediscover the Joy of Nature. Our campaign was launched with a traditional manifesto tv spot followed by an online video which asked 3 generations of Canadians what they did for fun as kids.
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CDs - Ed Lea, Jennifer Wilson
AD - Ed Lea, Writer - Jennifer Wilson
Digital CDs - Ed Lea, Sean Barlow
Digital ACD/Writer - Dhaval Bhatt
Digital ACD/AD - Yusong Zhang
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